IN-FIELD/DEMO TRIALS
Overview

TOOL DESCRIPTION

SCI Maintal produces treated seeds for many purposes:

  • Experimental seeds for product biology to test new a.i. s in field and greenhouse trials
  • Experimental seeds for technical support to introduce new products into territtorry markets (prelaunch activities as part of TLP)
  • Treated demo seeds for sales & marketing to demonstrate the performance of the existing portfolio
  • Infested seeds as check and to demonstrate diseases to customers

ALREADY ESTABLISHED FOR

Syngenta demo fields, LKA demo fields

HOW IT IS USED

Demo for NPI & seedcare portfolio in field for customers (under Syngenta control), used for the field events, seminars. Also can be done under customer control or together with customer as a tool to prove the product perfomance in field.

Infield demo trials
Quick Facts

QUICK FACTS

  • FOCUS: FOCUS: IN-FIELD/DIGITAL STORYTELLING
  • COST: $ (REQUIRES LAB TREATER & TRAINED PEOPLE) VALUE $50/SMALL PLOT SEED BAG
  • TIME TO PRODUCE: DEPENDING ON PROJECT
  • LEVEL OF COMPLEXITY: MEDIUM

Contact

CONTACT

jens.luckhard@syngenta.com, The Seedcare Institute Maintal, Germany