IN FIELD/TIME-LAPSE VIDEO
Overview

TOOL DESCRIPTION

Cameras placed in field trials and taking pictures at defined time intervals every day to record plant growth and evolution of diseases/ insect infestation.

Ideally, use just a few cameras in selected tested variants from the trial (eg. Untreated Check/ Existing solution/ New Seedcare solution).

Take on height of the plant, sun light direction and avoid windy areas.

Control pictures taken regularly by adjusting equipment set up to match plant size.

ALREADY ESTABLISHED FOR

Corn, sugar beet
 

HOW IT IS USED

  • In technical meetings and product presentations to show the benefits of our Seedcare solutions versus Check or Competition
  • Prepare short video (30’’ to 2’ long) to capture the best time slot (when plant stage is most visible or when infestation is maximum or when competitor product failed...etc)
Quick Facts

QUICK FACTS

  • FOCUS: IN FIELD, DIGITAL
  • EQUIPMENT COST: $$
  • TIME TO RUN AN EXPERIMENT: 3-6 WEEKS
  • ENVIRONMENTAL CONDITIONS: IN FIELD
  • MOBILITY: MOBILE
  • LEVEL OF COMPLEXITY: MID
Switzerland in field / TIME-lapse video

Contact

CONTACT

yarina.sheremet@syngenta.com,
Global Lead Seed Safety & Prod Marketing