IN FIELD/JOINT TRIALS WITH CUSTOMERS
Overview

TOOL DESCRIPTION

Field trials for/with customers are part of the promotional tools for our Seedcare products in Russia. Seedcare products are applied on different companiesÂ’ seeds and planted on customerÂ’s farm sites to demonstrate product effectiveness in specific conditions (convince customer in a technological benefits/product performance). These trials are used to introduce new products (Force Zea, Maxim Quattro, Celeste Max and Vibrant Integral), raise awareness of product effectiveness and visibility of products on the market. The assessments are done together with the customer to demonstrate the main advantages of the product.

ALREADY ESTABLISHED FOR

Crops: Soy, Corn, Wheat, Barley, Sunflower

HOW IT IS USED

Demo for NPI & Seedcare portfolio in field for customers can be done under customer control or together with customer as a tool to prove the product performance in field

Infield joint trials
Quick Facts

QUICK FACTS

  • FOCUS: IN FIELD/ PATHOGEN/ INSECT
  • COST: MEDIUM
  • TIME TO PRODUCE: 3-8 MONTH
  • MOBILITY: STATIONARY
  • LEVEL OF COMPLEXITY: EASY
  • ENVIRONMENTAL CONDITIONS: OPTIMAL PLANTING DATES USED OF THE REGION

Contact

CONTACT

Andrei.Kozlobaev@Syngenta.com, Seedcare Trialist