IN-FIELD/DEMO FIELD TRIALS/BLIND TEST
Overview

TOOL DESCRIPTION

Give flags to growers to be placed in the field where they see missing / injured plants. This makes the symptoms more visual and easy to reinforce the product message (Fortenza Duo). During the first 30 days.

ALREADY ESTABLISHED FOR:

Corn (India)

HOW IT IS USED

  • Demand creation support
  • Ask growers to place the flags without saying which treatment they are evaluating. After evaluation is done, we uncover the signs and reinforce product strengths.

Quick Facts
QUICK FACTS

  • FOCUS: IN-FIELD, STORYTELLING
  • COST: LOW
  • TIME TO PRODUCE: NORMAL PLANTING TIME IF NATURAL INFESTATION
  • MOBILITY: MOBILE
  • LEVEL OF COMPLEXITY: LOW

Contact
CONTACT

Murilo Fernandes / Anita Binakar