IN-FIELD/SEEDCARE PLATFORM
Overview

TOOL DESCRIPTION

The Seedcare platforms are placed in different business regions of Ukraine, allow us to demonstrate the benefits of new Seedcare products in different climate conditions. It is an opportunity to provide “in field” reasons to believe for our customer about the technical performance of the Seedcare product and show case the difference/benefit between Seedcare product performance and main competitors. During the event in the field it is possible to organize additional “show case” stations where we can demonstrate other visualization tools like application technology, in-field rhizotrons, treated seeds display, etc.

ALREADY ESTABLISHED FOR

Crops: Soy, Corn, Wheat, Barley, Sunflower

HOW IT IS USED

Demo trials under Syngenta control. As a platform for the different marketing events during the season.

  • Field days in different business regions
  • Internal campaign launch
  • External companies campaigns
Infield seedcare platform
Quick Facts

QUICK FACTS

  • FOCUS: STORY TELLING/ IN FIELD/ INSECT/ PATHOGEN
  • COST: EXPENSIVE
  • TIME TO PRODUCE: 3-8 MONTH
  • MOBILITY: STATIONARY
  • LEVEL OF COMPLEXITY: COMPLICATED
  • ENVIRONMENTAL CONDITIONS: OPTIMAL PLANTING DATES USED OF THE REGION

Contact

CONTACT

oleg.liudvinovskyi@syngenta.com, Seedcare Institute Lead, Seedcare