IN FIELD/SEEDCARE PLATFORM
Overview

TOOL DESCRIPTION

The Seedcare platforms that are presented in different Russian regions allow us to demonstrate the benefits of new Seedcare products and support the existing ones. Usually we provide to our customer visual proof of advantages of Seedcare products in comparison with competitor products. During field tours we can demonstrate innovative seed treatment technologies provided by Seedcare.

For better visualization of the effectiveness of the products we use pests and pathogen inoculation and also demonstrate the development of the root system in the field rhizotron.

ALREADY ESTABLISHED FOR

Crops: Soy, Corn, Wheat, Barley, Sunflower

HOW IT IS USED

Demo trials under Syngenta control. As a platform for the different marketing events during the season.

  • Field days in different regions
  • Internal campaign launch
  • External campaigns
Infield seedcare platform
Quick Facts

QUICK FACTS

  • FOCUS: IN-FIELD/PATHOGEN/INSECT/DIGITAL STORYTELLING
  • COST: EXPENSIVE
  • TIME TO PRODUCE: 3-8 MONTHS
  • MOBILITY: STATIONARY
  • LEVEL OF COMPLEXITY: COMPLICATED
  • ENVIRONMENTAL CONDITIONS: OPTIMAL PLANTING DATES USED OF THE REGION

Contact

CONTACT

Andrei.Kozlobaev@Syngenta.com, Seedcare Trialist