IN-FIELD/DEMO FIELD TRIALS/BLIND TEST

TOOL DESCRIPTION

Give flags to growers to be placed on the field where they see missing / injured plants. This makes the symptoms more visual and easy to reinforce the product message (Fortenza Duo). During the first 30 days

ALREADY ESTABLISHED FOR

Crops: Corn, Rice, Wheat, Cotton

HOW IT IS USED

• Demand creation support
• Ask growers to place the flags without saying which treatment they are evaluating. After evaluation is done, we uncover the signs and reinforce product strengths.

CONTACT

Murilo Fernandes / Anita Binakar