SCIENTIFIC PUBLICATIONS
Overview
TOOL DESCRIPTION
Peer-reviewed scientific publications to demonstrate Syngenta Seedcare products. Researched and published in the territory to provide an important foundation for future technical marketing and positioning.
Scientific community by means of peer-reviewed publications.
ALREADY ESTABLISHED FOR
The Canadian territory
All crops
HOW IT IS USED
- Generating local, top quality science to support our portfolio builds trust in the performance claims made in marketing material.
- Peer review is important since it allows COI and government agronomists to independently amplify the message.
- Presentations/ conferences.
QUICK FACTS
- FOCUS: STORYTELLING
- COST: $ (MOSTLY TIME CONSUMING)
- TIME TO PRODUCE: VARIABLE
- MOBILITY: N/A
- LEVEL OF COMPLEXITY: HIGH
- ENVIRONMENTAL CONDITIONS: N/A
- CROP: ALL CROPS
CONTACT