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Product marketing support

Core Function

Our revolutionary products often have invisible effects. In Product Marketing Support, we help our customers see what the naked eye never can. We develop and offer tools that give a powerful, tangible and highly visual demonstration of how our products work in the rhizosphere, considering everything from the seeds and treatment to soil composition, structure, and living organisms. The tools we use include Rhizotrone Technology, root-scanning technology, thermogradient table videos, time lapse videos, and the newest technology of all, 3D/360° visualization.

Because we know that seeing is believing, these important tools are also available as part of a co-marketing approach with our customers. Being able to work with customers and the wide range of technologies they use is important to us, and so we collaborate with them to differentiate and understand the effects of each component and the true value they add to both their own business and that of their customers.

Rhizotron in lab

Rhizotron in the lab

Root table

Root scanning


Rhizotrones at field demonstrations

VR goggles

360° video

Timelapse videos

What we do

  • Digital platforms, including augmented reality, time-lapse video, 3D/360° visualization
  • Co-marketing events support
  • Tailored testing projects specific to customer requests
  • In-field technical generation and confirmation

How customers benefit

  • Access to visualization tools to explain the technology to end customers
  • Data package and live material for promotion
  • Fulfills the needs of local customers by delivering tangible data and information
  • Demonstrates and confirms authentic, local in-field performance as a value-add for growers

Trademarks marked ™ or ®, the Seedcare Icon, the Seedcare logo and the Syngenta logo are Trademarks of Syngenta Group Company.

Important: Use seed treatment products safely. Always read the label and product information before use. Referenced products are registered for use in certain countries and national label instructions have to be read and followed; please check with your local regulatory authority for further information.